For lovers of black beauty brands, this is for you.
ESSENCE reports that Hyper Skin, a dark-skinned woman-owned company, has found success with its Melaned Skin skincare line.
Come to a Sephora store near you!The award-winning brand, led by founder Desire Verdejo, has signed an agreement with Sephora, bringing its products to the shelves of more than 250 stores nationwide.
"We are pleased to officially open 250 Sephora stores across the country," Verdejo said in a statement.
The next big thing for Sephora will be the development of small and independent beauty brands.
History of the origin of hyperdermHyper Skin's first product launched in 2019 was Hyper Clear Brightening Clearing Vitamin C Serum.
The brand focuses on helping its black and brown customers get rid of stubborn acne.
"I am the most difficult customer."“I had acne and pimples from a young age. I am my toughest customer," Verdejo writes on the company's website. “I fell in love with skin care, but after leaving the club I created the brand we deserve. One is based on reality. truly multicultural, based on real skin and realistic standards, and our lightweight formulas deliver real results. Hyper Skin sets new standards for modern clinical skin care.
Hyper Skin FamVerdejo thanks the Hyper fam for shopping online, leaving reviews and finding products in stores over the past year. Now Hyper Skin does just that.
What is expected?"While our entire product collection is available online at Sephora, we're excited to welcome our hero, the Hyper Even Brightening Dark Spot Vitamin C Serum and the new Hyper Evening Brightening Gel Cleanser, to store shelves in person," said Verdejo.