The use of health and wellness supplements is on the rise. According to the NutraScience Labs report " Types of Supplements: Trends 2022-2023 ", the global dietary supplement market will reach $272.4 billion by 2028. Health awareness, increasing urbanization, and the fact that nutritional supplements can help people with busy schedules easily meet some of their nutritional needs.
Nutritional supplements can fill certain gaps when a person's nutritional intake is affected by factors such as their diet or geographic location. For example, many vegetarians and plant-based eaters take B12 in their diet to compensate for B12 deficiency. People living in northern regions with long, dark winters can usually take vitamin D supplements to make up for vitamin D deficiency from sunlight.
You can find many different nutrients and vitamins in supplement form - most of them in pill, powder, gum, liquid drops or even chocolate form (if you're lucky). Since this is a fast-growing market, we wanted to find out which specific supplements are most likely to become popular in the next year. Read on to learn more about what we predict are the biggest nutritional supplement trends in 2023 based on industry research.
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Cucumber extract
Earlier this year, Gene Bruno, vice president of science and regulation at NutraScience Labs and professor of nutrition at Huntington University of Health Sciences, wrote an article for Wholefoods magazine about his 2023 nutritional supplement predictions. A supplement industry veteran with more than 40 years predicts that bone and joint health supplements will be a hot commodity in 2023.
“Trends are currently showing a resurgence in the overall health market. In fact, the global bone and joint supplement market will be worth $11.7 billion in 2022 and reach $17.6 billion by 2027 at a CAGR of 8.5%," Bruno. said in his article in Wholefoods magazine " Bone and Joint Nutritional Supplements Market: Current Analysis and Forecast (2022-2028)" .
Bruno notes that a potentially popular supplement for relieving symptoms in bones and joints is cucumber extract. In his article, Bruno mentions a popular supplement combination often used for bone and joint health: glucosamine and chondroitin. But the popularity of these supplements, he says, is declining. Because the combination of these pills requires four doses per day, Bruno suspects that the decline in use is due to people's reluctance to take too many pills at once. This is where the appeal of cucumber extract comes in; Bruno notes that even if the dose is lower, you'll still get bone and joint health benefits.
There was also a small clinical study in which osteoporosis patients were given an aqueous cucumber extract or glucosamine chondroitin (GC). According to the study, patients taking cucumber extract experienced about 70% pain relief compared to about 33% of patients taking HA. These facts may encourage people to try cucumber extract for their bones and joints.
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Medicinal mushrooms
The time is coming for medicinal mushrooms, and the trend reports seem to be going nowhere. While you can eat and cook these types of mushrooms, they usually come in tablet, gum, or instant coffee powder form.
NutraScience's 2022-2023 Trends Report predicts that the immune-boosting supplement market will grow by about 7.5% by 2028, with medicinal mushrooms being a popular ingredient. Additionally, supplements in the sleep, stress and cognitive health segment are projected to grow by 8.5% over the next six years. In addition, it suggests that in the future we may see more mushroom coffee, which contains less caffeine than a regular cup of coffee but may offer health benefits from different types of mushrooms, such as button mushrooms. B. Lion Man, an edible mushroom known for its cognitive health benefits. Beneficial as well as reishi, chaga and cordyceps.
Ashwagandha
Ashwagandha supplements are already popular in some wellness communities, but the Types of Supplements 2022-2023 report says we'll continue to get more supplements as consumers become more aware of how harmful stress can be to health. Stress relievers such as Ashwagandha continue to hit the market.
Ashwagandha, an herb that has been used medicinally in Southeast Asia and parts of Africa for centuries, is now used in the United States as a supplement to reduce stress, improve sleep, and improve memory and cognitive health. The most common form is a powder that can be added to coffee, tea, or smoothies, or a tablet that can be taken regularly.
Irish moss
As predicted in the aforementioned NutraScience report, it is likely that Irish moss supplements will become more widely available in the near future. Irish moss, also known as seaweed, is a dietary supplement rich in vitamin A, vitamin B, vitamin C, and vitamin E. Medical News Today notes that Irish moss is rich in iodine and omega-3 fatty acids. Helps in thyroid gland and heart diseases. You can buy Irish moss in standard capsules or take it in gel form and add it to your food or drink.
chlorophyll
Chlorophyll is already known, especially in the form of drops that some people add to water. The natural green pigment found in many green vegetables helps prevent aging and acne, and some animal studies have shown that chlorophyll can help prevent cancer.
Interest in chlorophyll is growing, according to the Pinterest Predicts 2023 report, which the company publishes annually to highlight its predictions for the coming year based on search results on its website. Specifically, searches for “healthy properties of chlorophyll in water” increased by 35% compared to searches on Pinterest. In fact, the site points to the rise of other ocean-derived superfoods such as green algae and nori snacks.
Pinterest isn't the only social network tracking chlorophyll. You can also find many TikTok videos where users talk about the benefits of chlorophyll, like this one with over 3.7 million likes:
Videos like these can spark conversations about this supplement among a wider audience. Other industry experts are also noticing a growing interest in chlorophyll. According to Report Ocean's strategic report, the chlorophyll extract market is expected to grow at around 8% per year between 2022 and 2030.
Blue green algae
The Pinterest report also predicts that the hottest foods and vitamins will come from the ocean. According to their report, searches for "green algae" are up 60% this year, meaning we're seeing an increase in people using algae as a dietary supplement. According to a report by Future Market Insights Global & Consulting, the global seaweed market is expected to grow by 5.4% by the end of 2023 and reach over $9.5 billion in revenue.
Blue green algae is a type of bacteria that grows in water and is used as a supplement to control high blood pressure. It also contains protein and is used as a protein supplement. Some studies have even shown the use of blue-green algae to prevent inflammation and cardiovascular disease, and possibly lower cholesterol and blood lipids. While this research is promising and may help explain the interest in seaweed as a dietary supplement, more research is needed. However, don't be surprised if more algae supplements hit stores in 2023.
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