Priority Health Grand Rapids, Michigan's second-largest health plan, has launched a program to reduce costs and reward members who put health first.
Priority Well joins a range of incentive options available to large employer groups participating in the Digital Health and Wellness program, which will launch in 2022.
PriorityWell assists members and makes recommendations on programs that meet their health needs. Members choose programs related to their goals, including daily interactive content, healthy habits, and more.
Also featured are 80 individual and group sessions focusing on exercise, healthy eating and stress management. When members track their activity, they receive rewards.
The latest PriorityWell Choice Benefits program offers members lower expenses when pursuing activities based on their interests and goals. Activity and results are tracked on the Priority Health Wellbeing Hub, a digital platform powered by Virgin Pulse, a global digital health, wellness and navigation company.
Members can also earn Pulse Cash, which can be redeemed for retail and restaurant gift cards, fitness accessories, or converted into a charitable donation.
A 2022 U.S. Chamber of Commerce study found that employers who invested heavily in health insurance plans with wellness programs tended to see an almost 50% higher return on investment. . Previous research found that 87 percent of employees consider health and wellness packages when choosing an employer.
Wellness programs are a win-win for employers and employees, says Alicia Coronas, vice president of product and marketing for employer solutions at Priority Health.
"Employees place a high value on quality health insurance plans that provide wellness support, which can be an incentive to hire and retain employees," says Coronas. “At Priority Health, we understand that employees who feel good and see that their well-being is important to their employer are more productive and engaged.
“PriorityWell Choice Benefits is a great example of our commitment to providing employers with convenient and affordable options for a holistic approach to employee health.
PriorityWell Choice benefits are available to self-funded and fully-funded employer groups. PriorityWell's solution includes additional incentive options that employers can choose from.
Visit the PriorityWell website for more information.