In this edition of #SpecialswithKika , we have received a wonderful invitation from Lancôme to visit their magnificent Beauty Institute, full of fragrances and iconic products, located at 52, the iconic Champs Elysées in Paris.
Dr. Annie Black , International Scientific Director of Lancôme, takes us on a wonderful and innovative journey in skin technology and diagnostics to give you the treatment you deserve. Watch the video above for all the details!
Kika Rocha
The flagship store is of an impressive size and offers a wide range of fragrances, products and services associated with the famous Lancôme, a brand that always invites you to a celebration of life and beauty.
There are so many great things to discover here, but we focus on the latest in beauty technology. "Beauty technology has two faces," Dr. Swart explains. "The former is used to make a skin diagnosis, then you can build a care routine based on that."
Lancôme has developed amazing tools for diagnosing this disease, such as a machine that takes pictures that show what's going on inside the skin. "Thanks to various algorithms and artificial intelligence we can offer you a thorough diagnosis of your skin, which is then compared with the statistics of women of the same age and their skin condition," says the expert.
Kika Rocha
Measurements are made by color gamut. The red and green areas represent positives and negatives in terms of hydration, blemishes and wrinkles. The red results are actually warnings.
"The technology is so powerful that it can predict future skin conditions under two scenarios, whether you care or not," Black reiterates.
Kika Rocha
"The most important thing about taking care of your skin is using sunscreen," she warns. “Remember that UVB rays burn, UVA rays age, so UVA rays penetrate deeper into the skin, causing the most damage and causing it to age faster. Therefore, when choosing a sunscreen, pay attention not only to the SPF, but also to the UVA protection.
Once diagnosed, it is important to provide the skin with the nutrients and regeneration it needs on a daily basis.
Your skincare routine should always start with a good serum before applying your moisturizer. Lancôme's flagship product is the Advanced Genifique serum . “It is versatile, suitable for all skin types and needs. Contains hyaluronic acid for hydration and prebiotics," she explains.
Kika Rocha
Another novelty of the autumn season is Reenergy Triple Serum with hyaluronic, ferulic and niacinamide acids. "It features three separate valves that keep these ingredients in prime condition before they're applied to the skin, so they're always fresh and only melt during use."
In terms of innovative seasonal moisturizers, we were impressed with the Rénergie HP 300 Peptide Cream . "This is our new cream and it's amazing because it contains 300 plant-derived peptides," says Black. "The best thing about many peptides is that each fulfills a specific biological need to be the most effective."
Kika Rocha
Before trying all these products with a professional beautician, Dr. Black offers us a precious thought: “You must use products of superior quality for your skin. That's why we spend so much time researching and developing to make the products you love. use again and again
Then we went up to the second floor for a stunning facial by esthetician Priscilla Moraine , who has worked with famous brands like Italian influencer and entrepreneur Chiara Ferragni .
Kika Rocha
With the help of an innovative device and its magical hands, we test the products and get a special massage. "We use a very old and sophisticated technique called pinching, where you gently pinch your face in specific areas with your thumb and forefinger, then smooth the skin," says Moiraine. "Improves skin tone and circulation."
Kika Rocha
After a hydrating mask and a relaxing massage in this beautiful cabin with a symbolic view of the famous Eiffel Tower, we left the Lancôme Institute in Paris with radiant skin and treatments that allow us to experience the latest in skincare. You. share Thank you Lancôme for this incredible beauty gift!