© by HuffPost (Photo: Illustration by Jianan Liu / HuffPost Photo: Getty Images) Even if you don't follow celebrity news , it's impossible to ignore the onslaught of celebrity beauty lines in recent years, from skin care to makeup and everything in between . Only skin care, it's Pharrell Williams, Gwyneth Paltrow, Jennifer Lopez, Scarlett Johansson, Brad Pitt and even ... Travis Barker?
Before adding the celebrity factor to the mix, it can be difficult to decide between all the skin care products and brands . What to pay attention to? Package? Is the label environmentally friendly? Active ingredients? Founder of celebrities.
Whether you prefer Hailey Bieber 's less-is-more approach to skincare or a long-lasting, chic routine like Kim Kardashian 's, there's something for everyone when it comes to the iconic collection. (The two famous trendsetters made headlines earlier this year when they launched skincare lines weeks apart.) Different brands cater to different audiences; For example, Bieber's Rhode is an affordable line of three products ranging from $16 to $29. On the other hand, we have Kim's Skkn by Kardashian , a line of 11 products inspired by her outfit, priced from $37 to $95.
In my opinion, no other popular skin care line has had truly innovative formulations as opposed to products on the market today. Esther Olu, cosmetic chemist
Celebrity skincare is nothing new, but recent years have seen the rise of brands such as Humanrace Williams, Goop Paltrow and JLo Beauty by Lopez, as well as Jessica Alba's Honest Beauty , Miranda Kerr 's Kora Organics and Fenty.Skin . Rihanna, Keys Soulcare , Alicia Keys and others. Singer Ciara recently announced the upcoming launch of her On a Mission skincare line , while Johansson launched her minimalist Outset line last spring . Women may dominate the skin care world, but maybe not for long . ( The Barker brand is already facing a backlash, with critics claiming its products are expensive and don't feel "authentic" as they are.)
Esthetician Esther Olu told HuffPost that the rise in celebrity skin care is partly a marketing ploy, especially after people started taking better care of their skin after COVID-19.
"Skin care has become the most profitable market [in 2020], and I think celebrities and the agencies that control them have noticed that and wanted to participate in the sale," Olu said.
The beauty industry has grown exponentially in recent years, so it makes sense for investors (and celebrities) to focus on the space, says cosmetic chemist Krupa Kestlein, founder of KKT Consultants .
If you want to invest in celebrity skin care, just like any other skin care, you need to know that you are getting your money's worth. Are there active ingredients? Are the ingredients good? Did the founder work with a renowned dermatologist and chemist to create the product? In theory, celebrity lines can be amazing because they can invest in quality ingredients and rigorously test their products for the best results. So is there a clear way to know what to choose? We spoke to experts to find out.
A board-certified cosmetic dermatologist and Mohs surgeon at the Shaffer Clinic in New York, Dr. "It's all about the ingredients and the formula," Dandy Engelman said. “Some celebrities have more complex traits than others. "I always look for high-quality, science-based ingredients before recommending products."
Experts say it's important to research the ingredients and see if they fit your needs. “You want to make sure the product contains great active ingredients like antioxidants and vitamins that are tried and true,” Engelman told HuffPost. "I also like it when brands invest in clinical research so you know what you're buying will work as advertised."
"Recently, skin care marketing has revolved around creating hype around specific active ingredients and their concentrations; "I think about retinoids, AHAs, niacinamides and others," Castlin said. This has led consumers to think that they must develop a carefully formulated skin care regimen with the maximum concentration of each active ingredient, but every skin is unique. while paying attention to your specific needs, it is important not to overstretch the skin.
© Courtesy of HuffPost In recent years, Gwyneth Paltrow's Goop line of luxury skin care products has expanded with new products. (Photo by San Francisco Chronicle / Hearst Newspapers via Getty Images via Getty Images) Often these skin care lines are more expensive than similar products, just as expensive clothing brands are more expensive. Deciding whether you should buy celebrity makeup over a cheaper one is up to you, and will ultimately depend, at least in part, on how closely you relate to a particular celebrity.
Makeup can be removed if it doesn't suit you, but the wrong skin care product can damage the barrier and cause skin irritation. Celebrities are often seen as role models and due diligence is required when it comes to skin care recommendations. Olu explained that the launch of the sunscreen is a great start, even though it is the most serious formula to develop.
"I feel that brand creators and developers feel a sense of responsibility when they make products," Olu said. “Some skin care lines have launched sunscreens, which shows that celebrities and their team are looking for essential skin care products, while others [only] have exfoliating ingredients that can cause skin sensitivity, release products containing enzymes. etc. under the influence of the sun."
Skin care is a billion dollar business. In 2020, according to Statista , the market generated about $136.4 billion in revenue, the largest in the United States. From a marketing perspective, it makes sense for celebrities to enter the industry. Some brands look good on your body, while others focus on ingredients and formulas. It can be assumed that others are primarily interested in making money.
"As the space gets tighter and narrower, these brands will need real innovation and credibility to succeed in the long term," Engelman said. Consumers often see only marketing claims and understand that a celebrity is promoting a product and saying, Of course, there's no shame in cosmetic accessories, but some celebrities deceive their followers and fans by promoting skin care products and pretending they're using nothing else.
"I don't think any of the major skin care lines have really come up with innovative formulas that are different than what's on the market right now," Olu told HuffPost. "If a consumer likes a celebrity and wants to try new products, buying a celebrity skin care line can't be ruled out."
So are celebrity skincare products worth it? It can be if it suits your specific skin care needs. However, be aware that similar products may be available at a lower price from a lesser-known brand. If you choose the former, as with any product, make sure the ingredients are suitable for your skin before purchasing.
This article originally appeared on HuffPost and has been updated.